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「冰桶挑戰」—淋冰冰或捐錢,應該是美國最夯的公益活動
這是響應美國 ALS(肌萎缩性脊髓侧索硬化症)協會發起的慈善行動「Ice Bucket Challenge」
淋冷水的人還可以點名要哪幾個人來淋,
幾乎是連鎖信/病毒式了…
而且名人加持,活動曝光率大增,
名人不僅搞笑,也都捐錢了
已經募得幾百萬美元(持續增加)
源由的英文介紹

The challenge started in New Zealand on July 4, 2014, with a fundraising page on behalf of the Cancer Society[3] to help support patients and their families through one of the toughest challenges anyone will face, a cancer diagnosis. As with similar challenges, it is usually filmed so footage can be shared online.

The challenge was popularized in the United States when Massachusetts resident and former Boston College baseballplayer Pete Frates, who has ALS, began posting about it on Twitter. The first recorded ice bucket challenge for ALS was taken by Jeanette Hane Senerchia of Pelham, New York on July 16, 2014 after she was challenged by Chris Kennedy onFacebook. The two set out to raise awareness for ALS on behalf of Anthony Senerchia Jr., who has ALS. Together, Senerchia, Quinn and Frates are directly responsible for the tremendous increase in awareness and donations for ALS

規則

Within 24 hours of receiving a challenge, participants are to video record themselves in continuous footage. First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. The bucket is then to be lifted overhead and poured over the participant's head. After completion, the participant has the option of extend the challenge and to donate $10 a charity of their choice. Alternatively, they can decline the challenge, in which case they are encouraged to donate $100.

 

以下是幾個影視名人和企業大亨。(實際參與的名人和大亨更多)
而且淋的方式愈來愈比誰有創意,(比爾蓋茲的機關,和貝佐斯的點名方式)

Bill Gates accepts Mark Zuckerberg’s ALS Ice Bucket Challenge and nominates Elon Musk, Ryan Seacrest and Chris Anderson from TED to participate and raise awareness for ALS, also known as Lou Gehrig’s Disease.


Mark Zuckerberg Ice Bucket Challenge!


amazon
Jeff Bezos accepts the ALS Ice Bucket Challenge 


Justin Timberlake does the 'ice bucket challenge'


微軟 CEO
Satya Nadella Ice Bucket Challenge for ALS


Rob Riggle, Horatio Sanz, Steve Higgins, The Roots, & Jimmy Take the ALS Ice Bucket Challenge


Tom Cruise accepts the ICE BUCKET CHALLENGE


Mickey Rourke Accepts the ALS Ice Bucket Challenge - Late Night with Seth Meyers


  
冰桶挑戰網路瘋傳 有人挺、有人批
編譯馮克芸/報導/聯合報
紐約時報報導,今年夏天最夯的活動「冰桶大挑戰」在社群網路瘋傳兩個多月後,已為美國漸凍人協會募得一千三百卅萬美元(約台幣近四億元);但也有人呼籲民眾捐款即可,別再拿「利他」名義遮掩自我陶醉的行徑。

 

紐時說,「冰桶大挑戰」已在網路上傳了好幾回合,最早並未與任何募款活動結合,直到美國國家廣播公司(NBC)節目「今日秀」的主持人勞爾七月十五日接受澳洲高球名將兼企業家諾曼的挑戰,才與募款掛勾。

 

勞爾當時說,他將捐款給佛羅里達州棕櫚灘郡醫院,同時向NBC主播威廉斯、企業家瑪莎.史都華及電台名嘴施特恩等名人下戰書。

 

到了七月下旬,廿九歲漸凍人、曾擔任波士頓學院籃球選手的佛瑞特斯從紐約一個漸凍人朋友那裡,接到了「冰桶大挑戰」的戰書,且得知此活動,他決定把這個已在網路上流傳的活動,與美國漸凍人協會的募款結合起來。

 

這個活動有多紅?從六月一日起到八月十三日,臉書上有一百廿萬則相關影片,從七月廿九日以來,推特上提到此活動的次數超過二百廿萬次。

 

至於漸凍人協會募得的款項,從七月廿九日到八月十七日,已達一千三百卅萬美元,大約是去年同期一百七十萬美元的七點八倍,捐款總人數約廿六萬人。由於許多名人和企業執行長陸續共襄盛舉,預料金額還會增加。

 

佛瑞特斯的母親說,他們過去只在夢中想像過,能讓這麼多人知道此症且籌到這麼多款項。

 

但也有人強烈反對此活動,批評許多人雖然響應活動且在網上分享傳播,但並未造成實質影響。作家愛麗兒.帕爾戴斯說:「冰桶大挑戰活動最讓人討厭的事,就是有些人根本就是自我陶醉,還拿利他的名義來遮掩。」

 

科技作家奧姆斯也呼籲民眾,別玩「冰桶大挑戰」,直接捐款即可。

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